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Kraft Case Study

Branded Socks for Marketing Campaigns

Straight lines are easy. A noodle is where the needle count shows.
168-needle knit that holds fine curves and shapes
Reinforced heel and toe sections for heavy daily wear
Seamless toe closure so the fit remains comfortable
Minimum Quantity
200 Pairs
Delivery Time
7 Days
Location
Canada

Trusted by Thousands of Companies From Start-Ups to Enterprises

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Google logo
Netflix logo
Paramount+ logo
Coca-Cola logo
Disney logo
Meta logo
TikTok logo
Pinterest logo
Target logo
Haagen-Darz logo
Anthropic logo
Honda logo
Peloton logo
Youtube logo
Instacart logo
Google logo
Netflix logo
Paramount+ logo
Coca-Cola logo
Disney logo
Meta logo
TikTok logo
Pinterest logo
Target logo
Haagen-Darz logo
Anthropic logo
Honda logo
Peloton logo
Youtube logo
Instacart logo
Overview

A Campaign Built on Comfort

Kraft handles some of the most recognized household staples in the world. When they launched a marketing campaign centered around their iconic macaroni and cheese, they needed a giveaway that audiences would actually want. We took the recognizable noodle shape and built a custom pattern on a dress crew base. Two hundred pairs shipped out to Canada in seven days.

Design Details

Sock Style

Dress Socks (Micro Crew)

Construction

168 Needle

Colors Used

2728 C, 7548 C

Pattern Type

Macaroni Motif

Finish details

Custom Packaging

Material

80% Mercerized Cotton

Specs & Production Table

Material
80% Mercerized Cotton, 17% Nylon, 3% Spandex
Origin
Made in Italy
Turnaround Time
7 Days
MOQ
200 Pairs
Color Matching
Pantone Matching System
Construction
Woven (168 Needle)

Designing for Consumer Engagement

Consumer campaigns live or die on engagement. A brand as established as Kraft does not need to hand out standard logo merchandise just to prove they exist. They need items that spark a reaction. Taking a familiar food shape and turning it into a textile pattern accomplishes exactly that. It is playful without looking cheap, and it invites conversation the moment someone puts it on.

The turnaround time dictated the rest of the project. Delivering two hundred custom pairs to Canada in seven days leaves no room for manufacturing delays. Because production happens in-house at our Italian facility, we bypassed the queuing issues common with overseas brokers. The socks arrived on schedule, allowing Kraft to execute their promotional calendar without stress.

Loved by Brands & Customers Worldwide

See why businesses trust us for premium custom socks, fast delivery, and exceptional service.

FAQ

Frequently Asked Questions

Everything you need to know before placing your custom sock design.
Still Have Questions?
Our team is here to help you with designs, pricing, production, and everything in between.
Contact Us

Can I order custom socks in a specific color or length, like all black or knee-high?

Absolutely. We match any Pantone color with no per-color fees, including a solid black base, and offer lengths from no-show and ankle to crew and knee-high.

How does sock sizing work?

Most of our clients order our “one size fits most” custom socks but we offer custom sizes for men, women, children, and babies as well. Contact us and we'll guide you through our sizing options.

How long does it take to get custom socks?

Free designs arrive in about 24 hours, and once approved, most orders are produced and shipped within 7 days. Need them sooner? A rush option adds 2-day delivery for tight deadlines.

How much do custom socks cost?

Our pricing is all inclusive to your doorstep with no rush or hidden fees ever. Pricing depends on the quantity but generally runs from $7.75 a pair to $18.75 a pair. This includes design, labels and full delivery.

What's the minimum order for custom socks?

Our minimum is 100 pairs per design, the lowest in the industry for woven socks. That keeps custom socks realistic for small teams, single events, and first-time orders, not just very large corporate runs.

Where are your custom socks made?

Our socks are knit in Castel Goffredo, Italy, the sock-making capital of Europe, right next to the continent's largest yarn mill. We're based in the USA and Canada and ship worldwide, so you get Italian quality with North American service.

Can I see a sample before I order?

Yes. We can send free samples of past work so you can feel the Italian quality, and produce a spec sample of your own design for a small fee before you commit to a full run.

Still Have Questions?
Our team is here to help you with designs, pricing, production, and everything in between.
Contact Us